With a product review and revamp complete we turned to our website. The first Ethcs website had been a bit of a disaster. Shane had paid for a website template and registered the domain.
He'd designed a cool looking header and loaded up the products. Sales were rolling in and all was good. But all was not as it seemed: the template was a dud, the hosting company that
offered such a good deal ripped him off, he didn't own the domain name, all the customisation took weeks... and he was screwed.
Shane decided this would never happen again, and to make sure, he decided to learn how to build the websites himself. The resulting website was a huge improvement, because Shane had
complete creative control over everything but it came with some more lessons to learn. It wasn't built on a content management system and it didn't track stock levels. On to Version III...
This version ticked all the boxes and it was great in every way... until you all started browsing on your cell phones and tablets. Today you're reading this on version IV of ethcsstore.com,
and it's fully responsive, it manages its own stock, it's accessible and straight forward and we made all of it ourselves! Pretty flash eh?
A whānau affair
While Ethcs is a long way from a traditional family business, it's very much a whānau affair. From day one it was inspired by Shane's closest friends, Bec is now an integral part of
the business and Shane's mum is frequently called upon to sew together new product prototypes. We even attempted a photo shoot with Shane's Dad once, but that didn't work out so well.
Scraggs, or 'The Face' as he's more commonly known, regularly patrols the outside of the storeroom, looking for small intruders. He reminds us to enjoy the simple pleasures, and he's
also a constant source of entertainment: like the time he stole Shanes fresh bread rolls, or the time he dragged a kilo of cheese behind the couch for a feed.