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We’re Ethcs [eth-iks], a New Zealand t-shirt and hoodie brand based in Wellington. We’re all about creating with conscience and telling the stories of New Zealand culture. Ethcs is a place for intelligent shoppers to find meaningful products.

Why Buy From Ethcs?
Freshly Cut
Image of Womens 'Rise & Chime' T-shirt

Womens 'Rise & Chime' T-shirt

$ 49

Image of Face the World - Canvas Print

Face the World - Canvas Print

$ 45

Image of Mens 'Once There Were Five' T-shirt

Mens 'Once There Were Five' T-shirt

$ 49

Ethcs needs your help to grow! You can help us out by sharing the stories we tell through our t-shirts, hoodies and art with your friends, family and colleagues by using the buttons below. Thanks for your support!

Meet The Ethcs Crew
Shane Gosnell

Shane Gosnell Shane founded Ethcs with $200 and a dream. He does most of the design work, packages up everything we sell and lives on coffee. He likes to think he was a barista in a former life, so if he ever makes you a coffee just tell him it's awesome.
Shane Gosnell

Bec

Bec Bec is the smart one, she deals with the accounts and keeps the IRD in check. Shane would never admit it but she keeps him in check too. Bec keeps us from running Ethcs in to the ground and knows just the right time to tell Shane his coffee is awesome.
Bec

Scrags

Scrags Scrags or 'The Face' as he's affectionately known doesn't really do a lot of work. He does sleep a lot and he's a constant source of entertainment; like the time he stole Shanes fresh bread rolls, or the time he dragged a Kg of cheese behind the couch for a feed.
Scrags